Branding and packaging for a friend's project - a simple yet brilliant idea, a bar of soap suspended by a steel wire loop that can be hung from a faucet or an apposite hanger. SoapUp® is always at hand, remains dry, lasts longer and once the soap is consumed, it can easily be replaced. It is available in a number of colors.
The graphics follow the object's main values - it is simple, clear and playful.
SoapUp® is a patented design by Marisa Zenone.
Hangers designed by Marco Croci.
Branding, Copywriting, Packaging
Primary product promotional image.
SoapUp suspended from either the faucet or an apposite hanger.
Illustrations of product & accessories with color palette.