Born in Ljubljana and raised by Milan where I also obtained a BA in Industrial design. I've since worked in different areas of design, focusing more and more on branding, design strategies, creative direction and design management. Most recently, from 2015 to 2023, I led the design team at Fischer Sports Alpine, working at the Austrian HQ as well as with subsidiaries both in Europe and the USA. I believe in growing old with our clients while staying hopelessly foolish.