In late 2008 we approached a local dairy, asking whether we could redesign their milk cartons. As it happens, they were about to launch a new product, but were struggling to find the right name and look. We could give it a try.
We prepared a proposal of, not only the product in question, but also of all others in the milk and cream range, keeping the local, folk inspired tone of the old packaging, with its flower patterns and colors, but tidied up, and arranged all crucial information in a clear and standardized way throughout the
assortment. We also provided for a new name, Mlejko, milk in local dialect.
Some things just happen.