SoapUp Packaging

SoapUp is a simple yet brilliant idea - a bar of soap suspended by a wire that can be hung from a faucet or an apposite hanger, so it's always at hand, remains dry, lasts longer and is replenishable. — The packaging reflects SoapUp's values and simplicity. It consists of a single sheet of paper with structural folds that make it compact and stiff. The contained product is held in place by the same folds that keep the packaging together. All the instructions required for an optimal use of the product are printed directly on packaging eliminating the need for additional leaflets. The packaging can stand as well as hang. SoapUp® is a patented design by Marisa Zenone.

2013
Branding, Packaging
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