SoapUp Identity

Branding and packaging for a friend's project - a simple yet brilliant idea, a bar of soap suspended by a steel wire loop that can be hung from a faucet or an apposite hanger. SoapUp® is always at hand, remains dry, lasts longer and once the soap is consumed, it can easily be replaced. It is available in a number of colors. The graphics follow the object's main values - it is simple, clear and playful. SoapUp® is a patented design by Marisa Zenone. Hangers designed by Marco Croci.

Branding, Copywriting, Packaging

Trademark slogan.
Primary product promotional image.
SoapUp suspended from either the faucet or an apposite hanger.
Illustrations of product & accessories with color palette.
Informational brochure.
Price list for resellers.
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