SoapUp Identity

Branding and packaging for a friend's project - a simple yet brilliant idea, a bar of soap suspended by a steel wire loop that can be hung from a faucet or an apposite hanger. SoapUp® is always at hand, remains dry, lasts longer and once the soap is consumed, it can easily be replaced. It is available in a number of colors. The graphics follow the object's main values - it is simple, clear and playful. SoapUp® is a patented design by Marisa Zenone. Hangers designed by Marco Croci.


Trademark slogan.
Primary product promotional image.
SoapUp suspended from either the faucet or an apposite hanger.
Illustrations of product & accessories with color palette.
Informational brochure.
Price list for resellers.
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